The benefits of dealer-focused IT Admin In the Media (0) The influence of technology has extended to every corner of our lives, and the pace of change is accelerating quicker than most expected. People are connected to each other and to information in ways unimaginable in the past, and individuals are empowered and have high expectations to match.This change is a huge opportunity for the motor industry. Like every change some will adapt and realise gains, and some will choose to keep everything the same. The dealer’s market place has become price-oriented, and in many cases the private seller is the winner.This is why it is important to take advantage of new technology, embrace it, and make it work for your business. Ensure you meet or exceed customer expectations, and make your customers aware of the value ofbuying from your dealership, as the value proposition is where the dealer truly wins. The more dealerships that collectively focus on this, the quicker we will see change.Stop being forced to sell on price, and proactively start selling on value. To build value and understand your customer and your product you will need to keep learning, and harnessing new technological innovations.Leverage tools and information that’s available to assist with selling more and spending less. Combine your own experience with your business and customer data, and you start formulating a winning recipe. This comes down to doing something with the business intelligence you have right at your fingertips, instead of ignoring it and not respecting it.We are moving towards a future where computers will allow us to make better decisions than we can make on our own, vehicles will learn to find their own customers, and success will be determined by those who can utilise the knowledge and data collected along the way. The business landscape over the next 10 years is set to change more dramatically than ever experienced before.You will only realise the full benefit of the features of IT that surround your dealership when it is embraced, and the role that it plays now, and most importantly in the future, is understood.One unfortunate ingrained trait that exists within the motor industry is a lack of looking to the future and planning. It’s always been very much a month by month focus for dealers, which hasn’t allowed them to also experience the importance of planning year by year. This has to be unlearned and new habits formed around a total business strategy, thinking for the future and today, drawing insight from what we learn along the way. Motorcentral provides tools now, and new tools will become available through technology enhancement. Some of these will require touching and guiding, but some can also be automated in a way that highly complements your business.The team at Motorcentral spent our first five years over 2010 to 2015 creating the basic building blocks, getting a good market share, building relationships with dealers and suppliers, and learning a few lessons about the industry along the way. We had to start with the basics, but over 2016 and 2017 our focus has shifted towards innovative solutions which will transform the industry as a whole. Our mission is to be an intelligent information highway which can reduce time and space, and put the dealers back in the driver seat, gaining some market share back from the private seller.Here are some key areas where dealerships can already benefit from the technology Motorcentral has worked on developing:• Reduced data entry through integration with industry suppliers. Reduces time spent operating in multiple different front-end systems while loading a vehicle or transacting a sale.• Suggested vehicles to purchase with Import Genie based on historical vehicle performance in relating to gross profit, reconditioning and after-sale expense, days in stock and finance penetration in relation to gross profit.• Targeted advertising through AdConnect based on your Google Analytics and historical sales to formulate customer demographics.• Automated marketing, increasing customer conversion, referrals and retention through AMPD CRM.• Automated professional and engaging responses to email enquiry with Auto Attendant.• Responsive websites that focus on a mobile first customer experience.• Operating in the cloud, enjoy capabilities, redundancy, backups reducing business risk and interruption.• Easy monitoring of vehicle performance, sales person performance, finance and insurance performance, advertising performance.• Mobile accessibility.Everything is connected in our ecosystem to help you do business better. This is only the start, and we will continue to enhance and evolve at the forefront of what technology allows us to do.We are very excited about what lies ahead for the motor industry through tools and solutions that we will make available.Motorcentral is focused on helping motor vehicle dealerships grow their overall market share and become more profitable, through creating intelligent software that leverages information. This is why we are here.