Time to start holding hands as an industry Admin In the Media (0) I took my first Uber ride last week and I must say I was impressed. All the pain of ordering a taxi in an unfamiliar city was taken care of. No waiting to speak to an operator, no trying to explain my location, no having to guess when I would be picked up and no worrying if I had enough cash on me to get to my destination. I simply opened the app, selected where I wanted to go (it already knew where I was), got an estimate on my fare and tapped ‘Request Uber'.The Uber team have really thought about the entire experience of getting people from A to B. All the points of contention or concern have been alleviated via automation and a mobile app.In my opinion Uber is getting close to the perfect taxi service and I personally can’t see myself switching back to the traditional format after just one ride. That’s how big the impact was.Which got me thinking… What can we deliver in our industry that makes a similar impact, such that people are willing to write articles like what I’ve just written about Uber? What tools should we create that would make it easier to buy and sell vehicles or that allows people to alleviate themselves of the concerns they have when buying a new vehicle?As technology evangelists to the auto sales industry, these are the types of questions we attempt to answer each day. While I’m adamant technology will play an extremely important role in developing the answers, equally important will be for us to work together as an industry, in an effort to produce an end-to-end solution similar to what Uber is providing for their industry.There is no doubt that data-mining, automation and machine learning will help predict trends and provide instant answers, but as humans we must start the process first by connecting the various integral parts of our industry together.These types of connections between parties, will allow the entire cycle to flow digitally from the manufacturer or import agent, right through to delivery to the customer. Manufacturers, import agents, mechanics, paint and panel experts, groomers, financiers, insurers to name a few, all need to begin sharing information in an effort to help us become a more relevant and responsive industry.Our customers are beginning to expect this level of connectivity in car sales, as other industries begin to make end-to-end digital solutions the new norm. We can achieve it, but we must begin working together or we risk becoming outdated.My advice: Let’s reach out and begin to hold hands today.