New Report: Track sales trends within Motorcentral

Learn what periods of the year could do with a marketing boost

As a business owner, it’s important to identify sales trends so you are aware of periods throughout the year that are typically busy and when sales tend to dip.

Why is this information important?

This information is important for a few reasons - firstly for forecasting reasons, and secondly to identify quiet times of the year that could benefit from a push in marketing and advertising to help drum up more business. 

You can now track this information inside Motorcentral

Our development team have been working behind the scenes to develop a report that helps you track trends in your business. This report pulls through sales from previous years.

The report is broken down into monthly sales, and displays these in a graph making it easy for you to identify trends (displayed at the bottom of this article).

How to access this report:

Step 1: Go to Reports > Sales > Historic Sales Trends Report

Step 2: Select ‘View’ to load report

The below report will then be displayed:

As you can see from this report, sales tend to dip during February and June.

A proactive dealership would look at this report and identify the need to invest in more advertising and marketing leading up to and during these periods.

Here are some great ways you can drum up business during quiet times:

1. Invest (more) money in Facebook and Google advertising - this is a great way to promote your dealership and vehicles across two popular online channels, and to be seen in front of car buyers. Check out our AdConnect product which can automatically run targeted adverts for  you, meaning you don't have to do a thing. 
2. Run an email campaign - send out an email campaign to your customer base. This is a great way to remind them that you, their trust vehicle provider is still there ready to help them (or a friend or family member) purchase their next vehicle. Check out our automated email, SMS and letter product, AMPD - it has numerous campaigns which can be triggered at different times of the year such as the New Year, Easter, Winter, Summer and Christmas. 
3. Increase activity across your social media - share more content across your social media pages, show your audience some behind the scenes, share vehicles you have in stock and try running competitions and promotions that encourage car buyers to visit your dealership. 

Need a hand with marketing and advertising?

If you need a hand marketing and advertising your dealership, please get in touch with our team today - we're more than happy to help!