Getting processes established Admin In the Media (0) From the many motor-vehicle dealers I’m in contact with day to day, I am frequently asked questions along these lines: How do I track my leads? I don’t feel they are being correctly captured. How do I measure my referral traffic? Why does my reporting have unspecified or blank referral sources? I don’t feel my team is capturing all the information the business needs for customer retention or reporting. What’s not being done correctly? [More]
Make customers feel important Admin In the Media (0) One of the most important changes you can make today, without any additional expense, that will also help your dealership sell more cars, is… listen to your customers. [More]
Laying future foundations Admin In the Media (0) The new year is upon us and if you didn’t kick some level of proactivity into gear late last year in preparation for 2018, then there’s no time like the present to take some action. [More]
Out with old, in with new Admin In the Media (0) We are nearing the end of yet another calendar year. The time comes when that hindsight trigger known as “reflection” kicks in and you feel great about what you have achieved during 2017, or you’ll feel disappointed and bewildered as to why this time has come again and you achieved nothing you wanted to over the past 12 months. [More]
Simple matters make a difference Admin In the Media (0) The reality is some basic business planning and instilling processes just require you to pause and think about aspects of your business where improvements could be made, or a better understanding obtained. [More]